LET'S CELEBRATE GRADS! 15% OFF IN-STOCK JEWELRY (EXCEPT CHAIN) THRU SUNDAY 6/6. CODE: CELEBRATE22

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Introducing: The 2022 Graduation Campaign

Introducing: The 2022 Graduation Campaign

This graduation season, we’re celebrating your one-of-a-kind experiences with one-of-a-kind jewelry.

To kick off the campaign, we asked our founders, Kyle & Elizabeth, to share what's in store for this graduation season.

What should we expect from the 2022 Graduation Campaign? 

As a brand, we’ve always been passionate about designing beautiful pieces, while also using our platform to share the amazing accomplishments of our community members. 

That’s why with the 2022 graduation season aligning with the 50th anniversary of Title IX, our goal at KYLE CAVAN is to celebrate one-of-a-kind experiences, women, and jewelry, while also using our platform to advance the next generation of women.

There's so much we want to bring to life with this campaign; we want to highlight inspiring women, as well as topics we care deeply about as entrepreneurs, like financial literacy. 

So you have a lot to look forward to! 

 

From a design standpoint, are there any symbols or graphics that inspired the campaign? 

Graduation is such an important time in a young woman’s life as they take the next steps in their journey. To communicate this graphically, we gravitated towards imagery of doorways and compasses to symbolize moving forward, guidance, and directionality. 

We know that after college it can feel like a race to win at life, but we feel passionately that everyone has a different path.  All you have to do is take that next step forward, whatever that may be for you. 

Collectively we will be using our platforms and inspirational community members to raise awareness, connect, and inspire

How are you celebrating the 50th anniversary of Title IX? And I heard you're working with the Female Quotient.  What does that entail? 

For those who don’t know, Title IX is a law that was enacted in 1972 stating that no person in the United States shall, on the basis of sex, be excluded from participation, or denied the benefits of any education program or activity receiving federal financial assistance.

This law drastically increased the number of women who could participate in college sports, allowed women to take courses in whatever study that interested them, and protected women from being kicked out of school on the basis of sex. 

To celebrate the 50th Anniversary of Title IX, we’re joining forces with The Female Quotient, an organization that works with Fortune 500 companies to help close the wage gap and increase diversity at all levels.  They have an incredible network of successful C-Suite level female leaders that serve as mentors to us. Collectively we will be using our platforms and inspirational community members to raise awareness, connect, and inspire.

What are you excited about the most? Anything we should be looking forward to? 

We have so many new collections, schools, and styles launching along with the campaign. From free personalization for the month of March (Get your gift early!), to new Architecture & Gemstone styles!  Additionally, we’re very excited about our partnerships, and the content we're making regarding Title IX and financial literacy for young women!

Overall,  we're so excited to see what the Class of 2022 and the future holds!




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